There a green houses, green cars, appliances, companies, and so many other things in this world that have been given the label green so why not a green Bible? The world seems to be obsessed with being as environmentally friendly as it can and corporations across the globe have realized that and have started creating as many products as they can that are more environmentally friendly then their competitors. These products are generally technology based but
Green Bible in 2008.
Harper Collins decided to exploit this "green wave" in a manner that struck deeper into the people: their soul. An ingenious marketing scheme by the publisher allowed them to reach a specific audience in a way no other publisher of Bibles has ever thought to go before. Most Bible publishing companies play it safe and print the standard versions of the Bible with possibly the only highlighted text being the words spoken by Jesus in the New Testament. Well, Harper Collins took green innovation and combined it with this and has taken the Green Revolution to the next level.
The Green Bible is geared toward enlightening the reader to where it states in scripture that the environment is to be protected and respected. Harper Collins achieved this by highlighting text in green that mentions the environment and including environmental essays written by Archbishop Desmond Tutu which Harper Collins felt would give it more credit with Christians browsing bookstore shelves.
Even the construction of the book is considered to be green as Harper Collins decided to produce the book utilizing recycled paper, soy-based ink, and a reusable cotton-fabric for the cover. It seemed that Harper Collins was doing everything it could to ensure that the message that the environment is viewed as Biblically important was made clear to the public but the Green Bible hasn't gotten the reception they thought it would.
A significant portion of the green movement aren't Christians so Harper Collins was unable to reach them with this message but those within the movement that are Christians appreciated this revolutionary text. Sadly for Harper Collins these Christians only make up a small portion of the larger Christian population and it is with them that the Green Bible fell short of expectations.
The main objection to the Green Bible is that it pulls the readers focus away from the fact that the Bible is God's word to us and refocuses it on the environment. Many church leaders believe this printed version of the Bible is a good concept but that Christians shouldn't use it as a Bible but instead as a reference book to see where the Bible speaks about the environment. Had Harper Collins marketed the Green Bible as a reference book instead of a Bible, then perhaps its reception would have been better.
In the end, if you are looking for a Bible that points out scriptures about the environment and how we need to take care of it as a creation of the Lord, then the Green Bible is for you. If you aren't in the market for such a book or not part of the growing Green Revolution, you can still use the Green Bible as a reference text to study what the Bible does say about the environment.
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Subject: What is the Green Bible? 
Sun Sep 19, 2010 5:45 am
